Engagement success: a chain reaction of sharing on social media

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The Buttry Diary

When it comes to generating traffic for your content, your number of social-media followers isn’t as important as how well you engage them.

Success lies not just in getting your social-media audience to click on the links you post, but in getting them to share the link with their friends and start a chain reaction of engagement.

I had essentially the same number of Twitter followers (15,000+) and Facebook fans and friends (almost 2,000) when I posted my Dec. 19 post about granting confidentiality to sources as when I posted last Saturday about whether to avoid tweets that might tip competitors about breaking news or events you’re covering.

Only 127 people have read the post on confidential sources, which I regard as at least as important for journalists to read. But more than 6,000 people have read the post on tweets and competition. In one week, that post got more…

View original post 3,058 more words

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